( 03 / E-Commerce )
RoleDesign Engineer
Year2024
Stack
Next.jsGSAPShopifySanityStripe
(01)Case
A monochrome fashion storefront where the product photography is the only color on the page. Transitions carry the product image between list and detail with no perceptible load.
Checkout was rebuilt as a single scroll with inline validation. Cart-to-purchase conversion improved by a third after launch.